Vision, Mission & Leadership



To be Canada’s foremost provider of top quality valves and specialty equipment. We are committed to solving customer challenges with innovation and passion; while delivering the highest level of customer service.


To meet and exceed our customers’ needs and expectations with the valued support of our employees and suppliers.

Our corporate culture is based on four core values:

• Integrity: exhibit integrity in all decisions and actions.
• Respect: maintain respectful relations with customers, partners, suppliers, employees, and communities.
• Collaboration: work collaboratively with employees, partners, suppliers, and customers to solve problems and achieve goals.
• Excellence: challenge ourselves to be experts in our fields and deliver the highest quality of solutions and service.

Our Leadership Team

Armour Valve’s leadership team combines a wealth and diversity of experience to direct the growth of our business. We are a dedicated team of professionals, committed to solving customer challenges with innovation and passion, and to ensuring that Armour Valve delivers the highest quality of product and level of customer service.

Ian Braff

Ian Braff President & Founder

Liz McBeth

Liz McBeth Marketing & Business Systems Manager

Jennifer Jones

Jennifer Jones, P.Eng Inside Sales Manager

Belinda Chow

Belinda Chow Operations Manager & MQR

Beth Gunn

Beth Gunn Finance Manager

Our team is led by individuals with more than a hundred years of combined experience in engineering, finance, management, marketing, and sales. We invite opportunities to connect with customers in order to continue to find ways to improve our service to them.