Our Team
Decades of Industry Experience
Our personnel brings experience in industry, as well as in technical sales and support, engineering/design, chemical, mechanical and process engineering, repair and assembly, critical service, and more.
We are passionate about fostering an inclusive workplace where diversity is valued, and each individual is able to do their best work in collaboration with our suppliers and in the service of our customers.
Ian Braff, MBA
CEO
Liz McBeth, MBA
President, Marketing Manager
Jennifer Jones, P.Eng
Operations & QA Manager
Marc Soucy, P.Eng
Eastern Region Sales Manager
Gary Matthews
Western Region Sales Manager
Lily Han
Finance Manager
Niloufar Baniassadi
Pulp & Paper Market Lead & Business Development Manager (Ontario East & North)
David Bisson, C.Tech
Market Development and Projects Lead
Adam Braunwarth
Business Development Manager (SK & Alberta North)
Natalie Ganesh
District Energy Market Manager, North America
Benoit Stanislas
Application Specialist & Business Development Manager (Quebec)
John Stevens
Business Development Manager (BC & Alberta South)
Leanne Bergman
Inside Sales Supervisor
Amar Dave
Application Specialist
Hassan Hamraz
Application Specialist
Jeffrey Sammut
Application Specialist
Sandra Wilbrink
Application Specialist
Babak Karimpour
Service Manager
Mike Huston
Service Manager
Lorene Lalonde
Contract Administrator & Purchasing Manager
Calvin Lee
Purchasing Associate
Marinette Padua
Purchasing
Jessica Trevino
Operations Associate
Shanique Bramwell
Sales & Marketing Specialist
Jennifer Price
Marketing Assistant & Executive Assistant
Herman Chan
Human Resource Specialist
Ian Braff, MBA
CEO
I am an alumnus of the Wharton School of the University of Pennsylvania with more than 40 years of experience in the specialty valve market in North America. As CEO, I am committed to representing only high performance specialty valves that deliver superior performance and reliability. Our entire team is 100% committed to your satisfaction.
Liz McBeth, MBA
President, Marketing Manager
I am an alumna of the Rotman School of Management, University of Edinburgh, and University of Pennsylvania with more than 20 years’ experience in management consulting, marketing, project and program management, and strategic communications. As President, I am committed to helping Armour Valve and our customers achieve superior performance.
Jennifer Jones, P.Eng
Operations & QA Manager
I am a Professional Engineer with 20+ years experience in Technical Sales. As a former Inside Sales Manager I understand the importance of both technical and commercial requirements when it comes to solving customer challenges. You can confidently rely on my expertise to help you plan for future material requirements. I am a 100% committed to your satisfaction!
Marc Soucy, P.Eng
Eastern Region Sales Manager
I am a mechanical engineer with 30 years of plant, sales and service experience. I have been on both sides of the desk and can relate with you when issues arise in the plant. You can trust that I won’t recommend a product unless I know that it will do the job for you.
Gary Matthews
Western Region Sales Manager
With 30+ years of experience working in Sales Management and Business Development, I am a strategic thinker who understands how to help clients troubleshoot to find the ideal valve solutions for their application needs. I am invested in your success and in providing specialty valve solutions you can trust.
Lily Han
Finance Manager
With nearly 30 years of finance and accounting experience, I am always passionate about driving business growth through financial discipline, creativity and teamwork. I am committed to paying close attention to market changes, strengthening cooperation and communication with customers and suppliers, and seeking possible win-win solutions.
Niloufar Baniassadi
Pulp & Paper Market Lead & Business Development Manager (Ontario East & North)
I have a degree in Electrical Engineering and 15 years of experience in international technical sales and product marketing management. I understand your business and the challenges that you face and I am committed to your success.
David Bisson, C.Tech
Market Development and Projects Lead
With over 15 years of technical sales, piping fabrication, and industrial project execution experience, I possess a deep understanding of strategy development and the importance of adhering to timelines in order to drive business growth and achieve key project milestones. You can trust that I am fully dedicated to ensuring the success of your project and facilitating sustainable business growth.
Adam Braunwarth
Business Development Manager (SK & Alberta North)
I am passionate about collaborating with customers on meeting their complex critical needs with the strongest technical solutions. I bring 20 years of experience in strategic, solution-based selling into the industrial and oil & gas market place. My goal and promise is to continually exceed a customer's expectations in order to build enduring, trusted partnerships.
Natalie Ganesh
District Energy Market Manager, North America
I have 20 years of experience working in technical sales, purchasing and project management and can support your district energy projects from design to installation and operation. I am committed to being your partner and providing the best long-term solutions and service to my clients.
Benoit Stanislas
Application Specialist & Business Development Manager (Quebec)
As a Bilingual Mechanical Engineer with a background in project management and business development, I understand the importance of technical and commercial requirements. When operational challenges do arise, you can trust that you are in good hands.
John Stevens
Business Development Manager (BC & Alberta South)
I have a diverse background in sales and customer service across a variety of sectors. With extensive experience in elite coaching, I understand how to help individuals and teams succeed. I invest myself fully in my customer’s success. When you win, I win.
Leanne Bergman
Inside Sales Supervisor
With a background in customer service and technical sales, I have a passion for meeting new people and developing new relationships. As your trusted partner, I am dedicated to helping your plant save time and money with quality severe service valve solutions.
Amar Dave
Application Specialist
I have a degree in Mechanical Engineering with 15+ years experience working in Inside Sales across multiple industries. I understand the importance of product application fit and you can trust that I will not recommend a product unless I know that it’s the right fit for your application. Your success is of upmost importance.
Hassan Hamraz
Application Specialist
I am a mechanical engineer with experience and technical expertise in inside sales and process piping. As an employee of Armour Valve, I am committed to understanding customer requirements in order to recommend the best solutions in a timely manner. Earning your trust and confidence is my utmost priority.
Jeffrey Sammut
Application Specialist
With a background in industrial valve and strainer sales, I am committed to ensuring that your overall customer experience is unbeatable, while helping you secure the right product for your application.
Sandra Wilbrink
Application Specialist
With 30 years’ experience working in technical valve sales, I understand the unique business challenges that arise in sourcing product requirements. Have peace of mind in knowing that I have your best interest at heart and will never compromise my recommendations for the sake of a sale.
Babak Karimpour
Service Manager
As a QA Inspector and Service Manager, I have extensive experience in developing and revising quality procedures and plans. I am devoted to ensuring that quality procedures are maintained and take pride in knowing that our customers are satisfied with our products and services.
Mike Huston
Service Manager
With 35+ years experience working in Service and as a QA Inspector, I have developed a passion for troubleshooting and helping customers to resolve critical issues. I know how vital it is to keep your plant fully operational. When the unexpected arises, you can depend on me to be your trusted resource, providing optimal valve and service solutions you can trust.
Lorene Lalonde
Contract Administrator & Purchasing Manager
I have 20 years’ experience working in purchasing and contract administration and understand how vital meeting key milestones is for your project. You can have confidence in knowing that I am committed to being your partner and ensuring that key deliverables are met.
Calvin Lee
Purchasing Associate
As a Purchasing Associate, I understand the business challenges you face and know how important prompt delivery is to your company’s operations. You can confidently rely on my expertise to help you expedite your valve requirements and promptly address any issues that may arise.
Marinette Padua
Purchasing
With 35+ years working in procurement, I understand the challenges that product quality, and deliverability can have on scheduled projects. Have peace of mind in knowing that I am committed to openly communicating with customers and following through on actions to ensure you are aware of any changing order statuses.
Jessica Trevino
Operations Associate
With a background in international affairs, project management and sales, I am equipped with the skills to analyze complex situations, plan, and manage projects effectively. I am committed to working with you to ensure the on-time delivery of products and to offer solutions that improve your plant’s efficiency.
Shanique Bramwell
Sales & Marketing Specialist
With a degree in marketing and 7+ years experience working in the specialty valve industry, I have developed a passion for engaging buyers and influencers through digital content and multi-channel marketing. I am dedicated to helping you find quality severe service valve solutions. Your complete satisfaction is of utmost importance.
Jennifer Price
Marketing Assistant & Executive Assistant
I have several years of experience supporting managerial executives and in recent years have started to really hone my marketing skills. From your first point of contact with Armour Valve, I am dedicated to ensuring that your experience exceeds expectations.
Herman Chan
Human Resource Specialist
With 10+ years’ experience working in the B2B industrial sector, I understand the importance of attracting, recruiting and developing a talented workforce to help achieve an organisation’s goals and business objectives. I am committed to ensuring our team members have a positive and productive workplace environment where they can perform their best at providing reliable solutions to our valued customers.
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