Our Team

Decades of Industry Experience

Our personnel brings experience in industry, as well as in technical sales and support, engineering/design, chemical, mechanical and process engineering, repair and assembly, critical service, and more.

We are passionate about fostering an inclusive workplace where diversity is valued, and each individual is able to do their best work in collaboration with our suppliers and in the service of our customers.

Ian Braff, MBA

CEO

Liz McBeth, MBA

President, Marketing Manager, & Eastern Region Sales Manager

Jennifer Jones, P.Eng

Operations & QA Manager

Gary Matthews

Western Region Sales Manager

Beth Gunn

Finance Manager

Lily Han

Finance Manager

Belinda Chow

Operations & QA Manager

Niloufar Baniassadi

Pulp & Paper Market Lead & Business Development Manager (Ontario East & North)

David Bisson, C.Tech

Market Development and Projects Lead

Adam Braunwarth

Business Development Manager (SK & Alberta North)

Natalie Ganesh

District Energy Market Manager, North America

Marc Soucy, P.Eng

Eastern Region Sales Manager

John Stevens

Business Development Manager (BC & Alberta South)

Amar Dave

Application Specialist

Benoit Stanislas

Application Specialist & Business Development Manager (Quebec)

Hassan Hamraz

Application Specialist

Jeffrey Sammut

Application Specialist

Leanne Bergman

Application Specialist

Sandra Wilbrink

Application Specialist

Lorene Lalonde

Contract Administrator & Purchasing Manager

Marinette Padua

Purchasing

Calvin Lee

Purchasing Associate

Babak Karimpour

Service Manager

Mike Huston

Service Manager

Shanique Bramwell

Sales & Marketing Specialist

Herman Chan

Marketing & Business Systems Specialist

Jennifer Price

Marketing Assistant & Executive Assistant

Ian Braff, MBA

CEO

I am an alumnus of the Wharton School of the University of Pennsylvania with more than 40 years of experience in the specialty valve market in North America. As CEO, I am committed to representing only high performance specialty valves that deliver superior performance and reliability. Our entire team is 100% committed to your satisfaction.

Liz McBeth, MBA

President, Marketing Manager, & Eastern Region Sales Manager

I am an alumna of the Rotman School of Management, University of Edinburgh, and University of Pennsylvania with more than 20 years’ experience in management consulting, marketing, project and program management, and strategic communications. As President, I am committed to helping Armour Valve and our customers achieve superior performance.

Jennifer Jones, P.Eng

Operations & QA Manager

I am a Professional Engineer with 20+ years experience in Technical Sales. As a former Inside Sales Manager I understand the importance of both technical and commercial requirements when it comes to solving customer challenges. You can confidently rely on my expertise to help you plan for future material requirements. I am a 100% committed to your satisfaction!

Gary Matthews

Western Region Sales Manager

With 30+ years of experience working in Sales Management and Business Development, I am a strategic thinker who understands how to help clients troubleshoot to find the ideal valve solutions for their application needs. I am invested in your success and in providing specialty valve solutions you can trust.

Beth Gunn

Finance Manager

With 30+ years’ experience, I understand the unpredictability of the business environment and the impact this can have on customer and supplier business operations. I am committed to working one on one with clients to find mutually beneficial solutions for the timely and accurate reconciliation of accounts.

Lily Han

Finance Manager

With nearly 30 years of finance and accounting experience, I am always passionate about driving business growth through financial discipline, creativity and teamwork. I am committed to paying close attention to market changes, strengthening cooperation and communication with customers and suppliers, and seeking possible win-win solutions.

Belinda Chow

Operations & QA Manager

As the Operations Manager, I have 35+ years’ experience working closely with suppliers to ensure that our customers never have to compromise on quality. I am 100% committed to providing quality products and services to ensure your complete satisfaction.

Niloufar Baniassadi

Pulp & Paper Market Lead & Business Development Manager (Ontario East & North)

I have a degree in Electrical Engineering and 15 years of experience in international technical sales and product marketing management. I understand your business and the challenges that you face and I am committed to your success.

David Bisson, C.Tech

Market Development and Projects Lead

I am a Project Development Lead with a background in pipe fabrication and industrial construction. I understand how important timelines are to ensure key project milestones are met. Have peace of mind in knowing that I am 100% committed to your project success.

Adam Braunwarth

Business Development Manager (SK & Alberta North)

I am passionate about collaborating with customers on meeting their complex critical needs with the strongest technical solutions. I bring 20 years of experience in strategic, solution-based selling into the industrial and oil & gas market place. My goal and promise is to continually exceed a customer's expectations in order to build enduring, trusted partnerships.

Natalie Ganesh

District Energy Market Manager, North America

I have 20 years of experience working in technical sales, purchasing and project management and can support your district energy projects from design to installation and operation. I am committed to being your partner and providing the best long-term solutions and service to my clients.

Marc Soucy, P.Eng

Eastern Region Sales Manager

I am a mechanical engineer with 30 years of plant, sales and service experience. I have been on both sides of the desk and can relate with you when issues arise in the plant. You can trust that I won’t recommend a product unless I know that it will do the job for you.

John Stevens

Business Development Manager (BC & Alberta South)

I have a diverse background in sales and customer service across a variety of sectors. With extensive experience in elite coaching, I understand how to help individuals and teams succeed. I invest myself fully in my customer’s success. When you win, I win.

Amar Dave

Application Specialist

I have a degree in Mechanical Engineering with 15+ years experience working in Inside Sales across multiple industries. I understand the importance of product application fit and you can trust that I will not recommend a product unless I know that it’s the right fit for your application. Your success is of upmost importance.

Benoit Stanislas

Application Specialist & Business Development Manager (Quebec)

As a Bilingual Mechanical Engineer with a background in project management and business development, I understand the importance of technical and commercial requirements. When operational challenges do arise, you can trust that you are in good hands.

Hassan Hamraz

Application Specialist

I am a mechanical engineer with experience and technical expertise in inside sales and process piping. As an employee of Armour Valve, I am committed to understanding customer requirements in order to recommend the best solutions in a timely manner. Earning your trust and confidence is my utmost priority.

Jeffrey Sammut

Application Specialist

With a background in industrial valve and strainer sales, I am committed to ensuring that your overall customer experience is unbeatable, while helping you secure the right product for your application.

Leanne Bergman

Application Specialist

With a background in customer service and technical sales, I have a passion for meeting new people and developing new relationships. As your trusted partner, I am dedicated to helping your plant save time and money with quality severe service valve solutions.

Sandra Wilbrink

Application Specialist

With 30 years’ experience working in technical valve sales, I understand the unique business challenges that arise in sourcing product requirements. Have peace of mind in knowing that I have your best interest at heart and will never compromise my recommendations for the sake of a sale.

Lorene Lalonde

Contract Administrator & Purchasing Manager

I have 20 years’ experience working in purchasing and contract administration and understand how vital meeting key milestones is for your project. You can have confidence in knowing that I am committed to being your partner and ensuring that key deliverables are met.

Marinette Padua

Purchasing

With 35+ years working in procurement, I understand the challenges that product quality, and deliverability can have on scheduled projects. Have peace of mind in knowing that I am committed to openly communicating with customers and following through on actions to ensure you are aware of any changing order statuses.

Calvin Lee

Purchasing Associate

As a Purchasing Associate, I understand the business challenges you face and know how important prompt delivery is to your company’s operations. You can confidently rely on my expertise to help you expedite your valve requirements and promptly address any issues that may arise.

Babak Karimpour

Service Manager

As a QA Inspector and Service Manager, I have extensive experience in developing and revising quality procedures and plans. I am devoted to ensuring that quality procedures are maintained and take pride in knowing that our customers are satisfied with our products and services.

Mike Huston

Service Manager

With 35+ years experience working in Service and as a QA Inspector, I have developed a passion for troubleshooting and helping customers to resolve critical issues. I know how vital it is to keep your plant fully operational. When the unexpected arises, you can depend on me to be your trusted resource, providing optimal valve and service solutions you can trust.

Shanique Bramwell

Sales & Marketing Specialist

With a degree in marketing and 7+ years experience working in the specialty valve industry, I have developed a passion for engaging buyers and influencers through digital content and multi-channel marketing. I am dedicated to helping you find quality severe service valve solutions. Your complete satisfaction is of utmost importance.

Herman Chan

Marketing & Business Systems Specialist

With 10+ years’ experience working in Marketing and Business Systems, I understand the importance of reliability and optimal system performance. I am committed to ensuring that our team members are equipped with state-of-the-art technology so that they can continue to provide you with specialty valve solutions for the reliable operation of your plant.

Jennifer Price

Marketing Assistant & Executive Assistant

I have several years of experience supporting managerial executives and in recent years have started to really hone my marketing skills.  From your first point of contact  with Armour Valve, I am dedicated to ensuring that your experience exceeds expectations.

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Marc Soucy, P.Eng

Eastern Region Sales Manager

I am a mechanical engineer with 30 years of plant, sales and service experience. I have been on both sides of the desk and can relate with you when issues arise in the plant. You can trust that I won’t recommend a product unless I know that it will do the job for you.

Marc Soucy, P.Eng

Directeur des ventes de la région de l’est

J’ai un diplôme en génie mécanique avec 30 ans d’expérience dans les usines, les ventes, et le service. J’ai été de chaque côté du bureau et je comprends lorsque des problèmes font surface dans l’usine, l’importance que l’on doit y apporter. Vous pouvez être sûr que je ne recommanderai pas un produit à moins que je sache qu’il convient à votre application.