Our Team
Decades of Industry Experience
Our personnel brings experience in industry, as well as in technical sales and support, engineering/design, chemical, mechanical and process engineering, repair and assembly, critical service, and more.
We are passionate about fostering an inclusive workplace where diversity is valued, and each individual is able to do their best work in collaboration with our suppliers and in the service of our customers.
Ian Braff, MBA
CEO
Liz McBeth, MBA
President, Marketing Manager, & Eastern Region Sales Manager
Jennifer Jones, P.Eng
Operations & QA Manager
Gary Matthews
Western Region Sales Manager
Beth Gunn
Finance Manager
Lily Han
Finance Manager
Belinda Chow
Operations & QA Manager
Niloufar Baniassadi
Pulp & Paper Market Lead & Business Development Manager (Ontario East & North)
David Bisson, C.Tech
Market Development and Projects Lead
Adam Braunwarth
Business Development Manager (SK & Alberta North)
Natalie Ganesh
District Energy Market Manager, North America
Marc Soucy, P.Eng
Eastern Region Sales Manager
John Stevens
Business Development Manager (BC & Alberta South)
Amar Dave
Application Specialist
Benoit Stanislas
Application Specialist & Business Development Manager (Quebec)
Hassan Hamraz
Application Specialist
Jeffrey Sammut
Application Specialist
Leanne Bergman
Application Specialist
Sandra Wilbrink
Application Specialist
Lorene Lalonde
Contract Administrator & Purchasing Manager
Marinette Padua
Purchasing
Calvin Lee
Purchasing Associate
Babak Karimpour
Service Manager
Mike Huston
Service Manager
Shanique Bramwell
Sales & Marketing Specialist
Herman Chan
Marketing & Business Systems Specialist
Jennifer Price
Marketing Assistant & Executive Assistant
Ian Braff, MBA
CEO
I am an alumnus of the Wharton School of the University of Pennsylvania with more than 40 years of experience in the specialty valve market in North America. As CEO, I am committed to representing only high performance specialty valves that deliver superior performance and reliability. Our entire team is 100% committed to your satisfaction.
Liz McBeth, MBA
President, Marketing Manager, & Eastern Region Sales Manager
I am an alumna of the Rotman School of Management, University of Edinburgh, and University of Pennsylvania with more than 20 years’ experience in management consulting, marketing, project and program management, and strategic communications. As President, I am committed to helping Armour Valve and our customers achieve superior performance.
Jennifer Jones, P.Eng
Operations & QA Manager
I am a Professional Engineer with 20+ years experience in Technical Sales. As a former Inside Sales Manager I understand the importance of both technical and commercial requirements when it comes to solving customer challenges. You can confidently rely on my expertise to help you plan for future material requirements. I am a 100% committed to your satisfaction!
Gary Matthews
Western Region Sales Manager
With 30+ years of experience working in Sales Management and Business Development, I am a strategic thinker who understands how to help clients troubleshoot to find the ideal valve solutions for their application needs. I am invested in your success and in providing specialty valve solutions you can trust.
Beth Gunn
Finance Manager
With 30+ years’ experience, I understand the unpredictability of the business environment and the impact this can have on customer and supplier business operations. I am committed to working one on one with clients to find mutually beneficial solutions for the timely and accurate reconciliation of accounts.
Lily Han
Finance Manager
With nearly 30 years of finance and accounting experience, I am always passionate about driving business growth through financial discipline, creativity and teamwork. I am committed to paying close attention to market changes, strengthening cooperation and communication with customers and suppliers, and seeking possible win-win solutions.
Belinda Chow
Operations & QA Manager
As the Operations Manager, I have 35+ years’ experience working closely with suppliers to ensure that our customers never have to compromise on quality. I am 100% committed to providing quality products and services to ensure your complete satisfaction.
Niloufar Baniassadi
Pulp & Paper Market Lead & Business Development Manager (Ontario East & North)
I have a degree in Electrical Engineering and 15 years of experience in international technical sales and product marketing management. I understand your business and the challenges that you face and I am committed to your success.
David Bisson, C.Tech
Market Development and Projects Lead
I am a Project Development Lead with a background in pipe fabrication and industrial construction. I understand how important timelines are to ensure key project milestones are met. Have peace of mind in knowing that I am 100% committed to your project success.
Adam Braunwarth
Business Development Manager (SK & Alberta North)
I am passionate about collaborating with customers on meeting their complex critical needs with the strongest technical solutions. I bring 20 years of experience in strategic, solution-based selling into the industrial and oil & gas market place. My goal and promise is to continually exceed a customer's expectations in order to build enduring, trusted partnerships.
Natalie Ganesh
District Energy Market Manager, North America
I have 20 years of experience working in technical sales, purchasing and project management and can support your district energy projects from design to installation and operation. I am committed to being your partner and providing the best long-term solutions and service to my clients.
Marc Soucy, P.Eng
Eastern Region Sales Manager
I am a mechanical engineer with 30 years of plant, sales and service experience. I have been on both sides of the desk and can relate with you when issues arise in the plant. You can trust that I won’t recommend a product unless I know that it will do the job for you.
John Stevens
Business Development Manager (BC & Alberta South)
I have a diverse background in sales and customer service across a variety of sectors. With extensive experience in elite coaching, I understand how to help individuals and teams succeed. I invest myself fully in my customer’s success. When you win, I win.
Amar Dave
Application Specialist
I have a degree in Mechanical Engineering with 15+ years experience working in Inside Sales across multiple industries. I understand the importance of product application fit and you can trust that I will not recommend a product unless I know that it’s the right fit for your application. Your success is of upmost importance.
Benoit Stanislas
Application Specialist & Business Development Manager (Quebec)
As a Bilingual Mechanical Engineer with a background in project management and business development, I understand the importance of technical and commercial requirements. When operational challenges do arise, you can trust that you are in good hands.
Hassan Hamraz
Application Specialist
I am a mechanical engineer with experience and technical expertise in inside sales and process piping. As an employee of Armour Valve, I am committed to understanding customer requirements in order to recommend the best solutions in a timely manner. Earning your trust and confidence is my utmost priority.
Jeffrey Sammut
Application Specialist
With a background in industrial valve and strainer sales, I am committed to ensuring that your overall customer experience is unbeatable, while helping you secure the right product for your application.
Leanne Bergman
Application Specialist
With a background in customer service and technical sales, I have a passion for meeting new people and developing new relationships. As your trusted partner, I am dedicated to helping your plant save time and money with quality severe service valve solutions.
Sandra Wilbrink
Application Specialist
With 30 years’ experience working in technical valve sales, I understand the unique business challenges that arise in sourcing product requirements. Have peace of mind in knowing that I have your best interest at heart and will never compromise my recommendations for the sake of a sale.
Lorene Lalonde
Contract Administrator & Purchasing Manager
I have 20 years’ experience working in purchasing and contract administration and understand how vital meeting key milestones is for your project. You can have confidence in knowing that I am committed to being your partner and ensuring that key deliverables are met.
Marinette Padua
Purchasing
With 35+ years working in procurement, I understand the challenges that product quality, and deliverability can have on scheduled projects. Have peace of mind in knowing that I am committed to openly communicating with customers and following through on actions to ensure you are aware of any changing order statuses.
Calvin Lee
Purchasing Associate
As a Purchasing Associate, I understand the business challenges you face and know how important prompt delivery is to your company’s operations. You can confidently rely on my expertise to help you expedite your valve requirements and promptly address any issues that may arise.
Babak Karimpour
Service Manager
As a QA Inspector and Service Manager, I have extensive experience in developing and revising quality procedures and plans. I am devoted to ensuring that quality procedures are maintained and take pride in knowing that our customers are satisfied with our products and services.
Mike Huston
Service Manager
With 35+ years experience working in Service and as a QA Inspector, I have developed a passion for troubleshooting and helping customers to resolve critical issues. I know how vital it is to keep your plant fully operational. When the unexpected arises, you can depend on me to be your trusted resource, providing optimal valve and service solutions you can trust.
Shanique Bramwell
Sales & Marketing Specialist
With a degree in marketing and 7+ years experience working in the specialty valve industry, I have developed a passion for engaging buyers and influencers through digital content and multi-channel marketing. I am dedicated to helping you find quality severe service valve solutions. Your complete satisfaction is of utmost importance.
Herman Chan
Marketing & Business Systems Specialist
With 10+ years’ experience working in Marketing and Business Systems, I understand the importance of reliability and optimal system performance. I am committed to ensuring that our team members are equipped with state-of-the-art technology so that they can continue to provide you with specialty valve solutions for the reliable operation of your plant.
Jennifer Price
Marketing Assistant & Executive Assistant
I have several years of experience supporting managerial executives and in recent years have started to really hone my marketing skills. From your first point of contact with Armour Valve, I am dedicated to ensuring that your experience exceeds expectations.
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