Armour Valve Catalog Maker


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Digital technology has ushered in a new era in the world of sales, transforming the traditional dynamics between buyers and sellers. Buyers are now equipped with easy access to information at their fingertips to inform decision-making, while sales representatives often find themselves entering the scene towards the culmination of the buyer’s journey.

In today’s competitive environment, the need for sales representatives to differentiate themselves is more crucial than ever before. Having the right set of sales tools at their disposal can make all the difference in standing out from the crowd. With this in mind, we engaged Core Online Marketing to explore possibilities for creating a web-based Catalog Maker. The objective was to empower our Business Development Managers with the ability to quickly craft personalized and up-to-date product catalogs tailored to meet their specific customer requirements.

The Tedious Pre-Catalog Maker Era

Creating brochures before Catalog Maker was a laborious and time-consuming task that could only be carried out by our marketing team. The process involved generating catalogs from a data-backed design file. Each entry required thorough review for formatting that was not readily available in linked data files. This manual review process required meticulous attention to detail and not only consumed valuable time but also posed a risk of errors being introduced in the final output.

Additionally, the time commitment required was substantial, especially when dealing with multiple catalog revisions, which made it a full-day affair for our team. Just as quickly as marketing would create new catalogs, our Business Development Managers would want additional products added or removed for upcoming meetings which had us repeating this tedious process all over again. This not only hindered productivity but also diverted our focus from more strategic ways to support business growth.

The Transformative Power of the Right Sales Tools

The introduction of the Catalog Maker developed by Core Online Marketing marked a turning point for our team. This sales tool automates the catalog creation process, addressing many of the pain points that plagued us previously.

One of the most significant advantages of the Catalog Maker is its ability to seamlessly integrate with our data sources. This eliminates the need for manual data input and ensures that our catalogs are always up to date with the latest product information from one central database. Quick and easy to use, the Catalog Maker puts the power to create and customize in the hands of our sales people while marketing ensures that the information is accurate. Customizing catalogs is now a breeze. The tool allows for quick and easy customization with the ability for our sales team to generate line cards by industry, manufacturer, or product category in seconds.

Armour Valve Catalog Maker Portal

Perhaps the most notable benefit of the Catalog Maker is the significant reduction in time and resources required for design and creation. What once took a full day of manual effort can now be accomplished in a fraction of the time, allowing our team to focus on more strategic initiatives. This newfound efficiency has had a positive ripple effect on our overall sales team effectiveness, here is what one of our Business Development Managers, Benoit Stanislas, had to say about the tool:

“Our cutting-edge Catalog Maker is a powerful tool designed to empower our sales force! This innovative solution puts the control in our hands as sales professionals, enabling us to craft personalized sales catalogs effortlessly.

With this, we can tailor catalogs to showcase products that resonate most with individual clients. This customization not only enhances the overall client experience but also increases the likelihood of successful conversions.

The intuitive interface of the tool ensures that anyone can easily navigate and create compelling customer-facing materials. This means more time focusing on building relationships.”

~ Benoit Stanislas, Business Development Manager

Collaboration Driving Sales Excellence

The Catalog Maker developed by Core Online Marketing has been a blessing to our Armour Valve team. By automating and streamlining the line card creation process, the tool has not only enhanced the accuracy and consistency of our catalogs but has also freed up valuable time and resources for our marketing team. Core Online Marketing has been a tremendous asset in helping to bring our visions to life.


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Marc Soucy, P.Eng

National Sales Manager

I am a mechanical engineer with 30 years of plant, sales and service experience. I have been on both sides of the desk and can relate with you when issues arise in the plant. You can trust that I won’t recommend a product unless I know that it will do the job for you.

Marc Soucy, P.Eng

Directeur des ventes nationales

J’ai un diplôme en génie mécanique avec 30 ans d’expérience dans les usines, les ventes, et le service. J’ai été de chaque côté du bureau et je comprends lorsque des problèmes font surface dans l’usine, l’importance que l’on doit y apporter. Vous pouvez être sûr que je ne recommanderai pas un produit à moins que je sache qu’il convient à votre application.